On May 4th, 1964, a piece of legislation declaring Bourbon “a distinctive product of the United States” surfaced in Congress. Some lawmakers questioned giving special recognition to this humble, blue-collar drink and their reluctance was, contextually, easy to understand.
If you’re new to the spirits world, the term “whiskey noser” may throw you for a loop. But if you consider yourself a connoisseur, then you might count yourself among them.
A whiskey noser is, simply put, someone who uses the senses – sight, smell, taste – to explore and appreciate whiskey. This term derives from the importance of smelling a whiskey in order to fully understand it; after all, we experience taste primarily through aroma. Of course, that’s not to say that other aspects of the sensory experience don’t matter…
We’re here to help you discover your sense of spirits by breaking down the three main elements of conducting a sensory evaluation.
More…
For being such a big consumer and promising producer of rum, it’s surprising that Mexican rums have gone largely unnoticed by the world rum scene. In fact, I had not even heard of them until a few years ago. That’s why I decided to do a little exploration into the past, present, and future of this growing category.
Experts are forecasting that there are still substantial hurdles ahead as the US now leads the world in confirmed Coronavirus cases. However, there are lots of reasons for hope. Our government is stepping up with an openly welcome relief package, while families and communities far and wide continue to do what they can to power through this temporary downturn.
Working under the presumption that we’ll all come out of this tight spot with an even stronger resolve, as potential thought partners, the team at UPBrand is putting that mindset into practice by continuing to think about the businesses and the brands represented by current and prospective clients alike.
April 7th marks one of the happiest days of the year – National Beer Day! While it’s true you may not need much of an excuse to crack open a cold one, we’re here to give you the low down on this special day with a reminder to thank your local brewers.
Congratulations! You’ve worked hard to build your distillery or secure a private label supplier to produce your final product. Now you need a distributor.
Mexican whiskey – Why not? That was my first reaction toward Juan Carlos, the distillery maestro that approached the board with a proposal to produce and sell a corn-based Mexican whiskey.
Written by Brian G. Miller, Founder of The Bourbon Tutor. Story originally published on The Bourbon Tutor. All views expressed herein belong to Brian G. Miller and do not necessarily represent the opinions of Moonshine University or its affiliates.
What do the people who work in the bourbon industry do for professional development, to get better at their jobs? I got an inside look during the inaugural James B. Beam Institute bourbon industry conference held recently on the University of Kentucky campus in Lexington.
There is nothing more satisfying than a rollicking good debate, in my opinion. Preferably fact-based and on a topic I’m hungering to know more about.
Since we are up to our eyeballs in “debate land” territory and our country feels more divisive than ever, I figure we should take advantage of the heightened state of information gathering our brains are working to maintain, and toss yet another subject of controversy at it – Whiskey closures.
Written by Brian G. Miller, Founder of The Bourbon Tutor. Story originally published on The Bourbon Tutor. All views expressed herein belong to Brian G. Miller and do not necessarily represent the opinions of Moonshine University or its affiliates.
Last fall I was fortunate enough to meet and visit with Brent Elliott, Four Roses Bourbon’s Master Distiller, at two different events. In an earlier draft of this story, before I put it aside and got distracted, I referred to Brent as one of the young guns in the world of Kentucky bourbon master distillers. I planned to talk about how he was part of a new generation of bourbon makers you might not know much about, but that you need to keep your eyes on. But some editing is in order – now he’s the top gun. Whisky Magazine just named Brent the Master Distiller/Blender of the Year at the Icons of Whisky America ceremony last week in New York City.
Sign up for our newsletter to get notifications on new class dates and times, as well as special offers. Just enter your email address here.