Building Distributor Confidence through Branding
Congratulations! You’ve worked hard to build your distillery or secure a private label supplier to produce your final product. Now you need a distributor.
In 1975, the easiest and most obvious place to get drinking water was from the nearest faucet. If you were on a conference call at the office, jogging in the park, or simply enjoying dinner with your family, a free, clean, and unlimited supply of drinking water was yours to be had only steps from where you were standing.
Like many of you, I’m a Moonshine University alum and proud Stave & Thief Society Executive Bourbon Steward – meaning my thirst for knowledge runs deep.
As you’re probably aware, it takes more than “a love of the art” to run a successful distillery. But more often than not, as our passion drives us to continue to learn and develop our skill sets, our primary focus tends to fall on perfecting the craft; by consequence, we tend to neglect the equally important responsibility of refining the business. Luckily, there’s a solution for that.
Congratulations! You’ve created a masterpiece spirit. Now how do you plan to brand it? Have you thought about packaging? For some, this will be the most exciting part of your business, and it might even be the most important. Whether it’s on store shelves or on the bar top, before taking a sip, consumers will first experience your product by its packaging.
Got Rum recently profiled Moonshine University alum Eric W. Olson, Owner and Craft Distiller at Central Coast Distillery. Olson graduated in February 2019 from our 5-Day Rum Course, made possible through a partnership with The Rum University. He also successfully completed our Fermentation Workshop in March 2018, a collaboration between Moonshine University, Wilderness Trail Distillery, and Ferm Solutions.
Co-Founder Dave Colt started Sun King Brewing company in downtown Indianapolis. They quickly grew to a 30 barrel brew house, producing a variety of beers from lagers, sours, barrel-aged beers, and everything in between. Sun King decided to take their beer production knowledge, and take the next step to distilling spirits.
18th Street Distillery is the first artisan distillery to open since prohibition in Hammond, let alone northwest Indiana. Owner Drew Fox doesn’t plan on rushing any products, instead taking time to artfully craft each product and build their brand. They currently produce rye whiskey, rum, gin, and moonshine; and have bourbon aging in barrels.
Elevated Mountain Distilling Company is a craft distillery located in Maggie Valley, North Carolina. Located between the Great Smoky Mountains National Park and the Blue Ridge Parkway, it’s the perfect place to run a distillery.
Copper Bottom Craft Distillery is a small artisan distillery located in Holly Hill, FL (Daytona Beach area). Opened and operated by Jeremy Craig, they specialize in producing rum and vodka.
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